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商品編號： 9-386-019 出版日期： 1985/11/19 作者姓名： Stevenson, Howard H.;Mossi, Jose-Carlos Jarillo 商品類別： Entrepreneurship 商品規格： 18p 再版日期： 1987/11/15 地域： 產業： 個案年度： 1984 - 1984
商品敘述：
This case is accompanied by a Video Short that can be shown in class or included in a digital coursepack. Instructors should consider the timing of making the video available to students, as it may reveal key case details. Outlines alternative mechanisms for getting into business. Shows the means by which an experienced entrepreneur can gain control over the necessary resources in order to lower the fixed costs of business entry. Provides a mechanism for discussing the role of experience, credibility, and contacts in the development of a nonbusiness venture.
涵蓋領域：
Entrepreneurial financing;Innovation;Professional networks;Production planning;Entrepreneurial finance;Product positioning;Strategy;Advertising;Business expansion;Marketing;Customer retention;Product management
相關資料：
, (6602), 0p, by Howard H. Stevenson, Amy Blitz;, (9-914-409), 19p, by Howard H. Stevenson, Shirley M. Spence;, (XLS162), 0p, by Howard H. Stevenson, Jose-Carlos Jarillo Mossi
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